EXPERIENCE & CAREER JOURNEY
Résumé
I’m a content marketing strategist with 3+ years of content creation and marketing experience supporting technology, education and training brands. I combine research, clear messaging, persuasive storytelling and calls to action to turn complex ideas into content that drives awareness, engagement and sign-ups.
PROFILE
Content marketing
strategist.
My campaign work has contributed to 500+ sign-ups in a single day, a 30%+ increase in program sign-ups and 500,000+ views across platforms. I work across content strategy, SEO content, landing pages, email marketing, conversion copy, short-form video and performance analysis.
CORE COMPETENCIES
Strategy & planningContent strategy & campaign planning · Audience research & positioning · Project coordination & deadlines
Writing & SEOSEO content writing & editing · Storytelling & brand messaging · AI-assisted writing workflows
Conversion contentLanding pages & calls to action · Email marketing content · Lead magnets & campaign content
PerformanceContent analytics & optimization · Short-form video scripts & editing
TOOLS
ChatGPT · Google Workspace · LinkedIn Analytics · Notion · Trello · Canva · CapCut · Grammarly
PROFESSIONAL EXPERIENCE
Content Lead & Content Marketing Strategist · CreatawsNov 2025 – Present
- Develop content and messaging that translate complex product ideas into clear, audience-relevant communication and support inbound lead generation.
- Lead brand content and short-form video scripts across LinkedIn, Instagram and TikTok in support of visibility and sales objectives.
- Align content execution with brand positioning, audience needs and marketing goals.
Content Marketing & Campaign Strategist · Dolcceza AfricaAug – Sep 2026
- Developed campaign content for a tech-skills training and internship opportunity, using success stories, proof and audience-focused messaging to build credibility and motivate action.
- Structured campaign messaging around audience interest, belief, objections and trust, with clear calls to action directing readers to the sign-up page.
- Generated 20,000+ impressions and 200+ link engagements from one LinkedIn campaign post; another post achieved 10,000+ impressions and 150+ engagements.
Content Marketing Strategist · TIBA AcademyJun – Jul 2026
- Created educational and promotional content that made scholarship and technology-education opportunities clear and relevant to young professionals.
- Developed storytelling-led campaign messaging and CTAs associated with a 30% increase in program sign-ups and a 30% lift in the academy’s page followers.
- Produced campaign content for a professional audience of 15,000+ followers, supporting influencer and brand-partnership campaigns.
Content Marketing & Campaign Strategist · TechCrushApr – Jun 2026
- Created campaign content associated with a 35% lift in visibility and 500+ sign-ups in a single day.
- Used storytelling and personal-brand messaging to build trust and align content with marketing goals.
- Produced campaign content that generated 30,000+ impressions and contributed to learner inquiries and sign-ups.
Content Strategist · ViewOn.AIMay 2025 – May 2026
- Translated complex AI and productivity concepts into clear, actionable content, contributing to a 25% lift in brand visibility within the first three weeks.
- Developed content and messaging for social platforms in support of the brand’s wider content strategy.
- Wrote LinkedIn content supporting growth from 300 to 1,000+ followers in four weeks; content generated 50,000+ post impressions in its first month.
Video Content & Marketing Strategist · NairaFamAug – Dec 2025
- Wrote marketing and informational video scripts for a brand campaign that increased sales by 30% in the first month.
- Edited short-form reels simplifying complex chess concepts, growing brand visibility by 50%, engagement by 30% and followers by 30% within two months.
ADDITIONAL PROJECT
Content Strategist / Video Scriptwriter · Dimension 11 StudiosGaming & tech brand · Short-form video
- Turned co-founder David O.’s expertise into short-form scripts with clear hooks and storytelling for cross-platform distribution.
- Wrote the video script behind 500,000+ views across platforms on the brand’s first release, including a TikTok edit with 309K views and an X post with 114K impressions.
BRAND & CLIENT VIDEO WORK
Brand video collaborations · Gamma, Opptiq, CreatawsLinkedIn · Instagram
- Scripted, presented and edited brand videos, including a Gamma LinkedIn video with 13,828 impressions and 4,417 views.
Video editor · Long-form repurposingSpeaker reels & podcast clips
- Edited a TEDx speaker reel into a short, shareable highlight.
- Edited podcast clips from Dr. Lola’s long-form conversations for social media.
VOLUNTEERING
SEO Content Writer & Strategist · LinkedIn Local OyoNon-profit community
- Joined when the community’s content was getting low engagement.
- Introduced a content strategy and wrote community-focused posts, scripts and event summaries on career growth, personal branding, technology and professional development.
- Helped the community’s content earn noticeably more engagement.
EDUCATION
B.Sc. Microbiology · First Class HonoursUniversity of Medical Sciences, Ondo State, Nigeria · Dec 2024
CERTIFICATIONS
Content Marketing · LinkedIn Learning
Content Strategy & SEO · LinkedIn Learning
Direct Response Copywriting Mastery · CredenceMay 2025